Media Training Blog from Women Media Pros |

  Home      323-899-3883      pros@WomenMediaPros 

Crisis Communication: The mine disaster story

By Suzanne Spurgeon  April 7, 2010

The tragic events at the Upper Big Branch South Mine offer a sobering lesson  in crisis communication for other corporations and their top executives.  Disaster can strike at any time in any industry.  How would your executives respond to the victims' families and to the hordes of media assembled?  Massey Energy CEO Don Blankenship is a disaster himself.  Watch Diane Sawyer's interview with him (April 6) and see if you don't agree, he comes off as uncaring, defensive and unprepared for a network interview.  With a disaster of this magnitude, it isn't easy to be the company's face.  But, it comes with the position.  Earlier in the ABC newscast, we saw Blankenship in 2008 trying to avoid the media; holding his hand up to block a camera and offering a threat.  It may not be fair to drag up this old footage, but it is not surprising. 

Today ABC is reporting that Blankenship is suggesting the miners may be to blame for the explosion.  I cannot think of a worse thing to say in the midst of this tragedy.  It's too early to say for sure who/what is responsible.  Blaming the victims is never a good idea.  There are ways for executives to protect the company's position and still show real compassion.



Leave a Comment


Search Blog

Subscribe to Blog




Alex Rodriguez Always packaging Amazon slavery AMC Movie Theater AMC Theaters apologies Back to work BBC Bella Shaw Chipotle Chris Christie CNN Coca-Cola Coronavirus Corporate Communications Crisis Communications Cub Scouts Debates DNC Donna Karen Dunkin Donuts Emma Watson Flint Garth Brooks Gayle King Harvey Weinstein Hawaii missile threat Help for Small Businesses Hooters Houston Astros Inclusivity Instagram eavesdropping internal communications Jeffrey Lord John McCain John Stamos Justine Ruszczyk Kaley Cuoco Kardashian Kevin Spacey Lara Spencer Lawrence O'Donnell live streaming Louis C.K. marginalized me too Media Media Training Megan and Harry MGM Minneapolis police shooting Mooch Naomi Osaka Olympics Oprah interview PBS Fireworks Pokemon Go politicians President Biden Prince George Public Relations Red Cross RNC Royal family Saatchi & Saatchi Scaramucci Story Telling Suzanne Spurgeon The French Open The Gap The Panama Papers Tide pod challenge Twitter Twitter bullying United Airlines Vanity Fair cover Video Production White Castle woke Women Media Pros Yuri Gurriel
Providing  MEDIA TRAINING services in: Los Angeles, San Francisco, San Diego, Phoenix, Las Vegas, Denver, Dallas, Salt Lake City, Chicago, Milwaukee and cities worldwide
Call:  323-899-3883    Email: pros@WomenMediaPros 

Copyright © 2021 Women Media Pros