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Media Training: Learn How to Apologize

September 4, 2019
In our personal lives we apologize if we hurt a loved one's feelings or even for accidentally bumping into a stranger. But imagine if your mistake is very public and your apology needs to be too. There have been several apologies in the news recently. ABC GMA host Lara Spencer made ...

Media Interviews: Non-Verbal Communications

August 20, 2019
Does your face match your messaging? That may seem like an odd question, but it is one we ask in our media training sessions. If you are anxious about a TV interview, it may show on your face when cameras roll. It could be a nervous laugh or a smile even though the topic is serious. By taking ...

Managing Your Crisis: No Time to Waste

August 12, 2019
A business crisis can happen anytime, to any company--without warning. You hope to contain your crisis in-house, but soon the mainstream media is reporting on it and it's trending on social media. Hopefully you'll have a crisis communications plan in place and you'll know the ...

Preparing for a TV Interview

August 6, 2019
"Where do I look?" "Should I look directly at the camera?" "Should I look at the person interviewing me?" If you are new to TV interviews, you'll need the answers before the camera rolls. Today I am answering those questions and outlining the types of ...

Is Media Training Right for You?

July 30, 2019
You are not the CEO of a large corporation. You are not a celebrity. You are not a candidate for office.Do you need media training? The answer is yes if... You are a small business owner who wants to make a name for yourself and your new company You have been through a personal ordeal and ...

Media Training: Breaking Bad Habits

July 23, 2019
Small business owners know all too well that they are their brand. It's not enough to offer quality services or goods. One of the first things I learned as a small business owner is that people want to do business with people they know, like and trust. Your website, social media posts, ...

Preparing for Media Interviews

June 27, 2019
Think only newbies need to practice for media interviews? Wrong. Even high-profile people who've done countless interviews can go off-message if they don't prepare. Check out these examples: John Stamos thought he was being interviewed about an art show. ET's Nancy ...

Media Mishaps: It's LIVE

June 19, 2019
If you've ever done a live TV interview, you know things can go wrong. Perhaps your earpiece isn't working and you can't hear the questions. Or, the wrong video rolls during your segment. Nothing unusual about these mishaps. But now, thanks to technology there are brand new ...

Crisis Communications: oops moments making news

January 26, 2018
Your company makes a major mistake and the story is going viral. Do you 1)issue a straightforward apology 2)respond with humor 3)blame others 4)avoid the media and hope it blows over ??? There is no one size solution to a communication crisis. Take a look at some recent examples of major ...

Media Training Tips for Small Business Owners

November 16, 2017
Do you know how to take full advantage of media opportunities that come your way? When a reporter calls, you need to stay on your message and use the interview to your advantage. Staying on message is easier said than done. Have at least three strong talking points teed up for any media ...

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