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Media Training: Story Telling
October 29, 2019
Media Training for Good Story-Telling
 
Good story tellers hold an important place in history. Before the written word these story tellers were invaluable to their communities. They could not have imaged the ways in which we communicate today. Whether it's for Facebook Live, a TV interview, a QVC appearance, or an elevator ...

Media Training: Public Perception
October 25, 2019
 
When a crisis hits your business, there are smart ways to respond to the media and public that can mitigate the situation. This week the Houston Astros did it the wrong way--prolonging the story. Sports Illustrated reports that a Houston Astros' assistant coach repeatedly gloated to three ...

Media Training for Executives
October 15, 2019
 
Executives I have worked with fall into two categories. 1) Those who are forward thinking and know that being media-savvy makes them even more valuable to their company.2) Those who'll do just about anything to avoid dealing with the media and will only attend a media training workshop if ...

Media Training: Talking Points
October 3, 2019
 
If you've ever done a media interview you know how important it is to craft talking points in advance. But what's really important is to stay on that messaging during the interview. It's very easy to go off track and before you know it, the interview is over and you didn't ...

Media Interview Training for the Media-Shy
September 27, 2019
 
There are many reasons people avoid doing media interviews. Here are just a few... You are too camera-shy to even think about a TV interview. You've suffered through a really bad media interview and have vowed never to do another one. Your company has been unfairly targeted by the ...

Media Training: Protect Yourself in Interviews
September 20, 2019
 
Media interviews are a double-edged sword. Do them well and your business may benefit from the media exposure. Or, if your company is facing a crisis, an interview is your opportunity to set the record straight and begin to take control of the situation. But there are dangers of doing ...

Media Training: Learn How to Apologize
September 4, 2019
 
In our personal lives we apologize if we hurt a loved one's feelings or even for accidentally bumping into a stranger. But imagine if your mistake is very public and your apology needs to be too. There have been several apologies in the news recently. ABC GMA host Lara Spencer made ...

Media Interviews: Non-Verbal Communications
August 20, 2019
Non-verbal communications
 
Does your face match your messaging? That may seem like an odd question, but it is one we ask in our media training sessions. If you are anxious about a TV interview, it may show on your face when cameras roll. It could be a nervous laugh or a smile even though the topic is serious. By taking ...

Managing Your Crisis: No Time to Waste
August 12, 2019
 
A business crisis can happen anytime, to any company--without warning. You hope to contain your crisis in-house, but soon the mainstream media is reporting on it and it's trending on social media. Hopefully you'll have a crisis communications plan in place and you'll know the ...

Preparing for a TV Interview
August 6, 2019
 
"Where do I look?" "Should I look directly at the camera?" "Should I look at the person interviewing me?" If you are new to TV interviews, you'll need the answers before the camera rolls. Today I am answering those questions and outlining the types of ...
 

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