If you or your company is facing a crisis, one option to get your message out is with a self-produced video statement. You are basically stalling for time. Mainstream and social media will pick up your content, and you avoid tough questions from reporters. But this should not end your crisis ...
Professionals do media interviews for a variety of reasons. For physicians and attorneys it could be to bring more attention to their practices. But some appear in the media solely to share their expertise as a way to help the public. When there's a natural disaster or a man-made tragedy, ...
We're halfway through the year. What better time to assess your business' media profile? Answer these questions.
Have you been posting regularly across social media platforms, increasing your reach to potential new clients/customers?
Have you added new videos to your website ...
Every media interview offers opportunities for the interviewee. Whether you are a small business owner, CEO, mid-level executive or a high-profile individual, positive media coverage can be a boost. That’s why so many people desire it. Sometimes the media come calling. Other times you may ...
Social media or traditional media? Which one is right when you have news to share about your business? It depends.
Is your story big enough to grab the attention of a broadcast or print journalist? It's not a good idea to be the business person who cries wolf. In other words, ...
Media training can help you craft your messaging and provide tools to help you stay on that messaging in media interviews. Some bosses assume their executive team doesn't need media training because those execs don't do TV interviews. But what about consistent messaging across other ...
A business crisis can happen at anytime at any company. When the story hits the media, you have a communications crisis to contend with as well. High-profile individuals can be in the same boat. A swift response is needed. I'm not talking about a knee-jerk reaction, but a well-thought-out ...
The attempted assassination of former President Trump has consumed traditional media and social media ever since the shots rang out on Saturday. The news was about as serious as it gets. Still, there were those who didn't grasp that and it backfired.
A fire chief in Pennsylvania resigned ...
When your company's image or your reputation has been badly damaged, you may have no way out except to sit for a high-stakes interview.President Biden will be in that hot seat when he does his first network interview post presidential debate. He will be judged not just on what he says, but ...
You get a text from a local TV news producer. She asks if you are available for an on-camera interview. Start by asking her a few questions.
What is the specific topic?
Will this be live or taped?
How long will the interview take?
Will it be in the studio or on-site at my business?
Will ...
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