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Media Training: A Holiday Wish

December 4, 2022
 
If a TV interview is on your holiday wish list, ask yourself some questions. Do I have something to say that the audience will be interested in? An interview is not a free ad for your business, but it can be used to your advantage. That is as long as you provide real value in the ...

Media Training: Interview Goals

November 22, 2022
 
People do media interviews for a variety of reasons. Like? Increase visibility to boost their business Sell a book Right a wrong Community service Personal goal Give an eyewitness account Ego boost Some recent examples in the news: Soccer star Cristiano Ronaldo did an explosive ...

Media Training: Media Interview Regrets

November 18, 2022
 
Have you had a few regrets in your dealings with the media? Perhaps you couldn't accommodate a reporter's schedule, and she turned to one of your competitors for an expert opinion instead. When journalists are on tight deadlines, they don't have time to wait for you. Or maybe they ...

Media Training: Managing a Crisis

October 25, 2022
 
Every business has lines that just cannot be crossed--whether by an executive, a company pitch person, a celebrity partner or any employee. The anti-Semitic statements by Ye and his doubling down on them, left his business partners and others no choice but to cut ties with him. Adidas was slow ...

Media Training: Your Game Face

October 19, 2022
 
We're laying our cards on the table. Media training may be uncomfortable for a number of reasons: In group media training your colleagues will be watching. You may not like the way you look on camera. You may hate your voice when you hear it on video playback. You are accustomed to ...

Media Training: Interview Basics

October 13, 2022
 
If you've been media trained and aced your media interviews, congratulations. For those who are new to media interviews, never been media trained or crashed an interview; these tips are for you. Picture yourself in a TV studio being interviewed by a seasoned journalist. You don't ...

Media Training: Recovering from a terrible interview

October 6, 2022
 
You just did a live TV interview, and it didn't go as you hoped it would. Before you vow to never do another TV interview, consider the following: It may not have been as bad as you think. Often an interviewee is her/his own worst critique. Give it a day and then review the clip. You ...

MEDIA TRAINING: AN HONEST APPRAISAL

September 6, 2022
 
You've heard the expression, "You don't know what you don't know."If you're considering media interviews before getting media training you'll likely find out quickly just how true that is. You may be a great public speaker or a whiz presenting in the boardroom, ...

MEDIA TRAINING: WHEN MESSAGING GOES WRONG

August 18, 2022
 
Media training is for the proactive executive who wants to face the media with confidence and the ability to control the messaging. And just as important, media training is the GPS for getting back on the right road after an executive's messaging crashes. This could be external or internal ...

EXECUTIVE MEDIA TRAINING: A MUST

August 12, 2022
 
Between social media posts, 24-hour cable news, and mobile phones equipped with cameras, executives will find themselves or their company in the media spotlight at some point. If you're an executive it may feel like your every move is being monitored by the public. It could be a customer ...
 

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