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Media Training: Become a Storyteller

January 21, 2023
Media training will bring out the storyteller in you. I have worked with many clients over the years who are experts in their fields, but when it came time to share their news with the media they were at a loss. So, they got media trained. That process begins with learning to be a good ...

Media Training: 2023 Tips

January 12, 2023
A new year gives us a chance to reset. If you didn't achieve everything you'd hoped for in 2022, make sure you have the tools you need for greater success in 2023. You may not see executive media training as a high priority in your hectic life. But it is a tool that has helped many ...

Media Training: In the Spotlight

December 13, 2022
Celebrities, politicians and other high-profile people are in the media spotlight so often that you'd think they would always be prepared. Not so. Just a few head shaking moments: Kathy Hilton was a presenter at the People's Choice Awards. While on stage the "Real Housewives ...

Media Training: A Holiday Wish

December 4, 2022
If a TV interview is on your holiday wish list, ask yourself some questions. Do I have something to say that the audience will be interested in? An interview is not a free ad for your business, but it can be used to your advantage. That is as long as you provide real value in the ...

Media Training: Interview Goals

November 22, 2022
People do media interviews for a variety of reasons. Like? Increase visibility to boost their business Sell a book Right a wrong Community service Personal goal Give an eyewitness account Ego boost Some recent examples in the news: Soccer star Cristiano Ronaldo did an explosive ...

Media Training: Media Interview Regrets

November 18, 2022
Have you had a few regrets in your dealings with the media? Perhaps you couldn't accommodate a reporter's schedule, and she turned to one of your competitors for an expert opinion instead. When journalists are on tight deadlines, they don't have time to wait for you. Or maybe they ...

Media Training: Managing a Crisis

October 25, 2022
Every business has lines that just cannot be crossed--whether by an executive, a company pitch person, a celebrity partner or any employee. The anti-Semitic statements by Ye and his doubling down on them, left his business partners and others no choice but to cut ties with him. Adidas was slow ...

Media Training: Your Game Face

October 19, 2022
We're laying our cards on the table. Media training may be uncomfortable for a number of reasons: In group media training your colleagues will be watching. You may not like the way you look on camera. You may hate your voice when you hear it on video playback. You are accustomed to ...

Media Training: Interview Basics

October 13, 2022
If you've been media trained and aced your media interviews, congratulations. For those who are new to media interviews, never been media trained or crashed an interview; these tips are for you. Picture yourself in a TV studio being interviewed by a seasoned journalist. You don't ...

Media Training: Recovering from a terrible interview

October 6, 2022
You just did a live TV interview, and it didn't go as you hoped it would. Before you vow to never do another TV interview, consider the following: It may not have been as bad as you think. Often an interviewee is her/his own worst critique. Give it a day and then review the clip. You ...

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