Between social media posts, 24-hour cable news, and mobile phones equipped with cameras, executives will find themselves or their company in the media spotlight at some point.
If you're an executive it may feel like your every move is being monitored by the public. It could be a customer ...
Executives don't intend to offend when they post messages, do a broadcast interview, approve an ad, or even like someone else's post. They want to promote and protect their brand; generate good will with clients, customers, or employees; or clarify the company's position. So how ...
Your story is unique, and the media should be interested. The trouble is your messaging is too complicated, confusing, or unclear. First the gatekeepers in the newsroom don't grasp it so your chance of getting media attention ends there. Or, you do get interviewed, but you don't tell ...
It's not one size fits all when it comes to professional media training. Some executives want private training; others thrive in a group. Some want a one-and-done session; others benefit from ongoing training. Before you book a training session, consider these questions.
What are your ...
A TV interview can be a challenge. You have an opportunity to broaden your reach, but the risks can also be high for you and your business. Here are a few things than could go wrong:
Your mind goes blank.
You don't work in any of your talking points.
You appear to run out of ...
Large corporations can afford to hire PR teams that help them get noticed on social media and in traditional media. Often it is money well spent. But what about small businesses, start-ups, solopreneurs, self-published authors or anyone who wants to grab media attention without paying a monthly PR ...
Accurate messaging is never more important than during and after a mass casualty incident. Whether it's an airplane crash, a workplace shooting, a collapsed building or any event in which multiple lives are lost, bad information can cause a lot of hurt. These incidents are fluid and no one ...
Your image, brand and reputation are built up over time and through plenty of hard work. But with just one bad TV interview or off-message social media post, they can take a big hit. If negative news about you, your organization or your company is coming fast and furious you may feel totally ...
Successful media presence isn't luck. You work at it; building your brand on social media and through traditional media outlets, over time. If you only post once in a while or do one local TV interview, you won't get much traction. Small business owners wear so many hats that media ...
Relationships need nurturing--whether it's within a family, or between friends, romantic partners, or colleagues. The same is true for business people and the media. The time to improve media relations is before you need the media. Through the media you can promote your services, champion ...
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