MEDIA TRAINING OPTIONS:
Improve your media presence & learn to ace media interviews with our 4 training options
Virtual, Private, Fast Track, and Group (note: in-person training is suspended at this time. Please consider our virtual options).
VIRTUAL MEDIA TRAINING
You'll learn the basics of media relations and how to prep for media interviews through our new virtual media training sessions. We'll connect via Skye, FaceTime or Zoom. Available in one-hour sessions.
Book your session on-line now
And our mobile crisis communications team is now providing virtual crisis communications
We can back up your communications team as they deal with the extraordinary demands during the COVID19 crisis. From creating talking points to providing digital content, our pros are here to help.
GROUP MEDIA TRAINING-led by former CNN VP Suzanne Spurgeon
Full and half-day workshops are customized to your specific media needs. Choose topics from the list below. If your specific need is not addressed here, please ask us about it during your free phone consultation.
-Developing Media Messages & Staying on Message (Bridging)
-Avoiding Media Traps
-Interview Styles (ambush, softball, walk & talk, 2-shot, remote)
-Speaking in Sound Bites for Broadcast Interviews
-Improving Media Relations
-Aesthetics of TV (tips on clothing, makeup, hair, and jewelry)
-Camera Presence (eye contact, body language, posture, gesturing, facial expressions and other non-verbal cues)
-On-Camera Interviews--shot by professional TV news crews
-Playback of interviews with expert critique and correction techniques
-Do and Don’ts of News Conferences
-Social Media Best Practices
-Knowing your Media Rights (retractions and more)
-A course workbook/or handouts included
If your group is large, we suggest you add a second day so that every executive has an opportunity to take part in the on-camera mock interviews and receives our expert critique of his/her interviews. A second day may also focus on advanced Crisis Communications.
PRIVATE MEDIA TRAINING-FOR EXECUTIVES AND HIGH-PROFILE PEOPLE
For the busy CEO, celebrity or any VIP who prefers to work solo with a senior media trainer. We can focus on Crisis Communications or on any of the topics above for your private media interview training session. Sessions are confidential and only you will decide who sees your on-camera practice.
Private media training includes follow-up by phone, email, Skype or FaceTime— up to 30 minutes. Take advantage of this service during the three months following your
on-site media training. Full and half-day sessions available across the United States and internationally.
FAST TRACK MEDIA TRAINING
Give us 2 hours of your time and we'll help you up your media game. Available in Las Vegas and Los Angeles and now Phoenix.
Here is what satisfied clients say about our media training:
"Attending taught me how to appear more relaxed in front of the camera and craft my message in sound bites. I have already seen a huge difference in recently taped interviews.” –Diana Jennings, Founder, "Brand You Image"
“I always avoided the media because I felt that I looked awkward in front of a camera and didn't like how my voice sounded. Suzanne Spurgeon's media training services, which blended humor, rigorous honesty, and her vast knowledge of the most effective ways to present to the media, helped me solve these problems. Now I look forward to on camera interviews, instead of dreading them.” –Robert Jonez, Realtor & Author “Asphalt Boogie”