Media Training Blog from Women Media Pros |

  Home      323-899-3883      pros@WomenMediaPros 

Crisis Communication: Protecting the Brand

By Suzanne Spurgeon  March 7, 2011

Why is Crisis Communication so important for every business?  It's all about protecting the brand.  Warner Bros. and Christian Dior took bold steps in firing two big money-makers, but they really didn't have a choice.  In the case of Dior, there can be no excuse for the anti-Semitic remarks made by famed designer John Galliano.  True, a few of his fellow designers say they abhor the words, but sympathize with the man.  The public, I believe, has a different take and could easily boycott Dior. Oscar-winner Natalie Portman, the new face of a Dior perfume, certainly didn't mince words in her condemnation of Galliano.  Fresh on the heels of her win, Portman has a big platform.  

And could anyone blame Warner Bros. for saying enough is enough from Charlie Sheen?  Who knows what is going on in his mind, but the minds at Warner Bros. have to think about the bigger picture.  While Sheen keeps talking to any reporter who will listen, and tweeting to his heart's content; I believe the public will grow weary of his behavior.  His TV character had charm; real life is another matter.  

When companies face this kind of scrutiny in the public eye, every statement executives issue has the potential to make matters worse.  Behind the scenes many scenarios are being run and risks accessed.  How will the brand be affected if we do "A" instead of "B", or opt to wait it out and hope a bigger story comes along and knocks our troubles off the radar???  

Your company may not be a heavy weight, but you'll feel like the weight of the world is on your shoulders when a crisis hits and the media latches on to the story and won't let go.  The first statement, media interview or news conference is key to maintaining or restoring your firm's reputation.  It really does pay to have your executives trained in Crisis Communication long before a crisis hits.





Leave a Comment


Search Blog

Subscribe to Blog




Alex Rodriguez Always packaging Amazon slavery AMC Movie Theater AMC Theaters apologies BBC Bella Shaw Chipotle Chris Christie CNN Coca-Cola Coronavirus Crisis Communications Cub Scouts Debates DNC Donna Karen Dunkin Donuts Emma Watson Flint Garth Brooks Gayle King Harvey Weinstein Hawaii missile threat Help for Small Businesses Hooters Houston Astros Instagram eavesdropping Jeffrey Lord John McCain John Stamos Justine Ruszczyk Kaley Cuoco Kardashian Kevin Spacey Lara Spencer Lawrence O'Donnell live streaming Louis C.K. me too Media Media Training MGM Minneapolis police shooting Mooch Olympics PBS Fireworks Pokemon Go politicians Prince George Public Relations Red Cross RNC Saatchi & Saatchi Scaramucci Story Telling Suzanne Spurgeon The Gap The Panama Papers Tide pod challenge Twitter United Airlines Vanity Fair cover Video Production White Castle Women Media Pros Yuri Gurriel
Providing  MEDIA TRAINING services in: Los Angeles, San Francisco, San Diego, Phoenix, Las Vegas, Denver, Dallas, Salt Lake City, Chicago, Milwaukee and cities worldwide
Call:  323-899-3883    Email: pros@WomenMediaPros 

Copyright © 2020 Women Media Pros