Media Training Blog from Women Media Pros | womenmediapros.com
  Home      323-899-3883      pros@WomenMediaPros 

When Disaster Strikes: A Lesson in Crisis Communication

By Suzanne Spurgeon  March 9, 2014

Weeks into the mystery of Malaysia Airlines flight 370 and there are still no concrete answers.  The world has watched as the families have been subjected to one theory after another by the airline, government officials and many, many air industry experts--AKA "talking heads."  CNN is covering every detail as if it is breaking news.  To be sure this tragedy has captured our interest, but it time for some "just the facts" coverage of this developing story.  Just because the bells and whistles are available in news coverage, doesn't mean it is a good idea.

From the very beginning the airline has done a horrible job of protecting the families from the media.  Who can forget the images of devastated family members against a crush of media.  To be sure, this airline mystery is unique in the modern era.  But other airlines have handled disasters with more sensitivity.  

We have conducted crisis communication drills with other airlines and protecting and comforting families was the number one concern.  Sure, crisis communication is also about an airline's image.  But there is no "spin" on earth that will cover up insensitivity by an airline during a disaster.  The same is true in any industry.  Think back to the 2010 BP oil spill and the CEO who was sent packing after some serious missteps; or the mining company CEO who seemed to forget about the families in this ugly news conference in 2007.  https://www.youtube.com/watch?v=Y0kwjo1iTAI

 

Share

Leave a Comment

 

Search Blog


Subscribe to Blog

Submit


Categories


Tags

Alex Rodriguez Always packaging Amazon slavery AMC Movie Theater AMC Theaters apologies BBC Bella Shaw Chipotle Chris Christie CNN Coca-Cola Crisis Communications Cub Scouts Debates DNC Donna Karen Dunkin Donuts Emma Watson Flint Garth Brooks Gayle King Harvey Weinstein Hawaii missile threat Help for Small Businesses Hooters Houston Astros Instagram eavesdropping Jeffrey Lord John McCain John Stamos Justine Ruszczyk Kaley Cuoco Kardashian Kevin Spacey Lara Spencer Lawrence O'Donnell live streaming Louis C.K. me too Media Media Training MGM Minneapolis police shooting Mooch Olympics PBS Fireworks Pokemon Go politicians Prince George Public Relations Red Cross RNC Saatchi & Saatchi Scaramucci Story Telling Suzanne Spurgeon The Gap The Panama Papers Tide pod challenge Twitter United Airlines Vanity Fair cover Video Production White Castle Women Media Pros Yuri Gurriel
Providing  MEDIA TRAINING services in: Los Angeles, San Francisco, San Diego, Phoenix, Las Vegas, Denver, Dallas, Salt Lake City, Chicago, Milwaukee and cities worldwide
Call:  323-899-3883    Email: pros@WomenMediaPros 

Copyright © 2019 Women Media Pros