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Is Media Training Right for You?

By Suzanne Spurgeon  July 30, 2019

You are not the CEO of a large corporation.  You are not a celebrity.  You are not a candidate for office.
Do you need media training?  The answer is yes if...

  • You are a small business owner who wants to make a name for yourself and your new company
  • You have been through a personal ordeal and want to share your story to help others
  • You want to do media interviews but your nerves get the best of you
  • You are so long-winded that people stop listening when you talk about your business
  • You want to use social media to promote your business but you're afraid you'll tweet the wrong thing
  • You have been burned in a previous media interview but you are willing to risk it again
  • You are providing unique services but few in your community know it
  • You are proactive and want to be ready when a reporter calls

As with most things we try in life, we get better with training and practice.  You don't think twice about hiring a pro to help improve your tennis game or golf score.  Or, perhaps you want to impress dinner guests with your cooking skills, but you don't have any.  You'd get help from someone who is a good chef.

Making an investment in business coaching is no different.  You want to present your best self in the boardroom and in the media.  From image consultants to voice coaches to media trainers--help is out there.  A good media coach can help you tell your story in a compelling manner.  

If your goal is to do TV interviews, you'll need to learn:

  • how to speak in sound bites
  • how to control your breathing
  • how to use non-verbal communication to add to your verbal messaging
  • how to take back control of an interview if a reporter throws you a curve ball
  • how to make the camera work for you
  • how to control on-air nerves

All these things can be mastered with the right coaching and practice.   You just need to come in to the process with the desire to learn and some thick skin.  Your coach needs to be honest with you and not worry you'll be hurt by his/her constructive criticism. 

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