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Media Training: Your rights

June 10, 2024
You are a professional and when you do a media interview, you expect to be treated fairly by the journalist interviewing you. You each have a job to do. The journalist wants information and you provide it. It could be a softball interview where everyone leaves happy. Your business is shown in ...

Media Training: It’s the little things

June 3, 2024
Don't sweat the small stuff. We've all heard the saying, and it's not bad advice to live by. However, there are exceptions to the rule. If you plan to do TV interviews, even the smallest things matter. For example: You have good talking points, but you speak too rapidly when ...

Media Training: Conquering your fears

June 2, 2024
You'd like to do media interviews to bring attention to your business. One thing is stopping you. Fear. Your mind could go blank. The reporter may be overly aggressive. You'll come off ill-informed and nervous-looking. The list could go on and on. Just as you would prepare before ...

Media Training: Producing your story

April 27, 2024
You have a story to tell. But how do you get your message across to your audience? Start thinking like a TV producer even if you aren't preparing for a TV interview. As a long-time TV news producer, here are some of my basics: Think visuals. The old adage 'a picture is worth a ...

Media Training: Connecting with your audience

April 10, 2024
Industry jargon is a shortcut when you are communicating with your colleagues. But it's a sure-fire way to confuse people outside your industry. This is especially true when doing media interviews. The public may very well be interested in your topic, but if you use terms they don't ...

Media Training: Your Story

March 26, 2024
Bad press. Conspiracy theories. Gossip. Allegations. And it's about YOU. How do you respond? Tell your story in your own words. There are several ways to do this, and you'll need to decide how comfortable you are with each format before proceeding. You could: Do a live TV ...

Media Training: Prepare for the Worst

March 12, 2024
Your reputation is everything. When bad press puts it in jeopardy, there is no time to waste. You need to put your crisis communications plan into action. This may include: a written statement, a videotaped statement, social media posts, an interview with a journalist you trust, and a news ...

Media Training: Adjusting your message

March 2, 2024
It's vital to stay on your messaging in media interviews and across social media platforms. But what happens if your messaging backfires and threatens to damage your reputation or your company's standing? You need to do some quick damage control. Reach out to industry thought leaders ...

Media Training: Changing the Narrative

February 16, 2024
Navigating social and traditional media is tricky. You have a story to tell, but it doesn't always go as planned. Sometimes your own actions result in bad press or a social media storm. Other times, events that are completely out of your control can change the way the public views you, ...

Media Training: Non-verbal communications

January 22, 2024
Staying on your messaging is the most important thing in any media interview. But have you considered that messaging isn't just the words you say and the way you say them? Whether you are doing a TV interview, a Zoom meeting or Facebook Live, visuals matter. The idea is to have your ...

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