A business crisis can happen at anytime at any company. When the story hits the media, you have a communications crisis to contend with as well. High-profile individuals can be in the same boat. A swift response is needed. I'm not talking about a knee-jerk reaction, but a well-thought-out ...
The attempted assassination of former President Trump has consumed traditional media and social media ever since the shots rang out on Saturday. The news was about as serious as it gets. Still, there were those who didn't grasp that and it backfired.
A fire chief in Pennsylvania resigned ...
When your company's image or your reputation has been badly damaged, you may have no way out except to sit for a high-stakes interview.President Biden will be in that hot seat when he does his first network interview post presidential debate. He will be judged not just on what he says, but ...
You get a text from a local TV news producer. She asks if you are available for an on-camera interview. Start by asking her a few questions.
What is the specific topic?
Will this be live or taped?
How long will the interview take?
Will it be in the studio or on-site at my business?
Will ...
The official start of summer is still a few days off, but temperatures are already sky-high across much of the country. As we sweat, journalists are reporting on brush fire dangers, air quality and every possible way to stay cool. Do you have something to contribute to the discussion? Some ties ...
You are a professional and when you do a media interview, you expect to be treated fairly by the journalist interviewing you. You each have a job to do. The journalist wants information and you provide it. It could be a softball interview where everyone leaves happy. Your business is shown in ...
Don't sweat the small stuff. We've all heard the saying, and it's not bad advice to live by. However, there are exceptions to the rule. If you plan to do TV interviews, even the smallest things matter. For example:
You have good talking points, but you speak too rapidly when ...
You'd like to do media interviews to bring attention to your business. One thing is stopping you. Fear. Your mind could go blank. The reporter may be overly aggressive. You'll come off ill-informed and nervous-looking. The list could go on and on.
Just as you would prepare before ...
You have a story to tell. But how do you get your message across to your audience? Start thinking like a TV producer even if you aren't preparing for a TV interview. As a long-time TV news producer, here are some of my basics:
Think visuals. The old adage 'a picture is worth a ...
Industry jargon is a shortcut when you are communicating with your colleagues. But it's a sure-fire way to confuse people outside your industry. This is especially true when doing media interviews. The public may very well be interested in your topic, but if you use terms they don't ...
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