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Media Training: Producing your story

April 27, 2024
You have a story to tell. But how do you get your message across to your audience? Start thinking like a TV producer even if you aren't preparing for a TV interview. As a long-time TV news producer, here are some of my basics: Think visuals. The old adage 'a picture is worth a ...

Media Training: Connecting with your audience

April 10, 2024
Industry jargon is a shortcut when you are communicating with your colleagues. But it's a sure-fire way to confuse people outside your industry. This is especially true when doing media interviews. The public may very well be interested in your topic, but if you use terms they don't ...

Media Training: Your Story

March 26, 2024
Bad press. Conspiracy theories. Gossip. Allegations. And it's about YOU. How do you respond? Tell your story in your own words. There are several ways to do this, and you'll need to decide how comfortable you are with each format before proceeding. You could: Do a live TV ...

Media Training: Prepare for the Worst

March 12, 2024
Your reputation is everything. When bad press puts it in jeopardy, there is no time to waste. You need to put your crisis communications plan into action. This may include: a written statement, a videotaped statement, social media posts, an interview with a journalist you trust, and a news ...

Media Training: Adjusting your message

March 2, 2024
It's vital to stay on your messaging in media interviews and across social media platforms. But what happens if your messaging backfires and threatens to damage your reputation or your company's standing? You need to do some quick damage control. Reach out to industry thought leaders ...

Media Training: Changing the Narrative

February 16, 2024
Navigating social and traditional media is tricky. You have a story to tell, but it doesn't always go as planned. Sometimes your own actions result in bad press or a social media storm. Other times, events that are completely out of your control can change the way the public views you, ...

Media Training: Non-verbal communications

January 22, 2024
Staying on your messaging is the most important thing in any media interview. But have you considered that messaging isn't just the words you say and the way you say them? Whether you are doing a TV interview, a Zoom meeting or Facebook Live, visuals matter. The idea is to have your ...

Media Training: Big Fails

January 15, 2024
We all know we can learn from our mistakes. When it comes to media interviews, media appearances and media relations; you really can learn a lot from other people's mistakes. A sample of big fails making news recently: Defense Secretary Lloyd Austin and senior staffers failed to notify ...

Media Training: Make it a priority in 2024

January 5, 2024
Eat healthier. Exercise more. Sound like your New Year's resolutions? Add one more to your 2024 to do list: media training. Executives, small business owners, physicians, attorneys, authors, politicians or anyone with a public presence should make media training a priority. It doesn't ...

Media Training: A season for good news

December 10, 2023
This time of year journalists are searching for good news stories to kind of balance all the negative news we are bombarded with each day. It doesn't have to be big news. It should put a smile on faces or tug at heartstrings, impact the community, be quirky, be memorable or maybe just ...

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