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Media Training: Your time to shine

May 14, 2023
Is today your day to shine on social or traditional media? It could be if your content is compelling and your timing is right. You can up your chance of garnering media attention by acting as your own planning editor. Start by creating your own media calendar. You are looking for the best days to ...

Media Training: Newsworthy

April 29, 2023
Your news doesn't have to be "breaking news" for journalists and the public to find it interesting. A story can be newsworthy for several other reasons. A good news or feel-good story A unique story An inspirational story A "news you can use" story Here are some ...

Media Training: Brand Management

April 20, 2023
Every time you do a media interview it's an opportunity to reach potential new clients/customers and to build on relationships you have with existing ones. Earned media helps build your brand. But what if you are trying to recover from a hit to your brand or image? It could be your paid ...

Media Training: Keep Calm

April 6, 2023
It's normal to be nervous before major life events. You could have pre-wedding jitters, high anxiety waiting for medical test results or a panicky feeling before a job interview. So too, you can develop a case of nerves before and during a TV interview. And people are watching! A few ...

Media Training: Staging a News Conference

March 16, 2023
When major, breaking news occurs we expect a news conference to quickly follow. Often a law enforcement spokesperson is first at the microphone. Politicians may be on hand to assure the public. When events are still unfolding, details can be thin and fluid. The media will jump through hoops to ...

Media Training: Building Confidence

February 8, 2023
Want to exude confidence in TV interviews? It starts with learning some interview basics. Then practice on-camera so you and your media trainer can track your progress. Nailing your messaging is most important. Once you have crafted three to five key talking points, get to know them inside and ...

Media Training: Become a Storyteller

January 21, 2023
Media training will bring out the storyteller in you. I have worked with many clients over the years who are experts in their fields, but when it came time to share their news with the media they were at a loss. So, they got media trained. That process begins with learning to be a good ...

Media Training: 2023 Tips

January 12, 2023
A new year gives us a chance to reset. If you didn't achieve everything you'd hoped for in 2022, make sure you have the tools you need for greater success in 2023. You may not see executive media training as a high priority in your hectic life. But it is a tool that has helped many ...

Media Training: In the Spotlight

December 13, 2022
Celebrities, politicians and other high-profile people are in the media spotlight so often that you'd think they would always be prepared. Not so. Just a few head shaking moments: Kathy Hilton was a presenter at the People's Choice Awards. While on stage the "Real Housewives ...

Media Training: A Holiday Wish

December 4, 2022
If a TV interview is on your holiday wish list, ask yourself some questions. Do I have something to say that the audience will be interested in? An interview is not a free ad for your business, but it can be used to your advantage. That is as long as you provide real value in the ...

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