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Media Training: Why gamble with your media presence?

May 6, 2022
Successful media presence isn't luck. You work at it; building your brand on social media and through traditional media outlets, over time. If you only post once in a while or do one local TV interview, you won't get much traction. Small business owners wear so many hats that media ...

Media Training: Media Relations Basics

April 24, 2022
Relationships need nurturing--whether it's within a family, or between friends, romantic partners, or colleagues. The same is true for business people and the media. The time to improve media relations is before you need the media. Through the media you can promote your services, champion ...

Media Training: Reputation Management

April 7, 2022
Repairing your reputation takes more than an apology Your company blew it. What was supposed to be a clever social media post, instead became a stain on your company's reputation. Or perhaps an executive went rogue during a media appearance and there's backlash. Maybe an internal ...

Media Training: Camera Presence

March 29, 2022
Camera Presence is a bit hard to define. But you know it when you see it on TV, in videos and in video conferencing. To me, it's a mixture of confidence, a mastery of non-verbal communications, eye contact, appropriate dress, a pleasant voice and of course, the ability to stay on message. ...

Media Training: Calm Down

March 20, 2022
It's natural to be a bit nervous before a major speech, important presentation, or media interview. It isn't necessarily a bad thing; it can energize you. But if you're overwhelmed with a case of nerves that's another thing. You can lose focus on your messaging and not ...

Media Training: Mistakes Happen

March 13, 2022
You're sharing your story with the media in hopes of sparking the public's attention. Your ultimate goal is to grow your customer base. You are set on your messaging and off you go to a local TV station for an interview on the morning show. You want to be perfect. That's a lot ...

Media Training: Sound Bites

March 6, 2022
Politicians are often accused of speaking only in "sound bites"--not directly answering reporters' questions but instead falling back on prepared responses that are more spin than substance. They can come off as evasive. But if you look at it from their perspective, they are simply ...

Media Training: Videos

February 26, 2022
TikTok and Facebook Reels make us laugh. The sillier the video, the better. But when it comes to videos showcasing your business, you need to set a tone that matches your branding and corporate culture. That doesn't mean it has to be dull. It does mean choosing where you post thoughtfully. ...

Media Training: Kicking It

February 20, 2022
If you're someone who watches either local or national news broadcasts, you have no doubt noticed that most days they end on a story that is cute, funny, moving or thought-provoking. The final piece of the newscast is typically called the "kicker." Back when I was a network ...

Media Training: Are you newsworthy?

February 14, 2022
You're launching a new product or service, and you happily share the news with friends and family. These people already know all about you and your company, and frankly they are an easy audience. Now you need to share your news with the public, the people who must be convinced to buy what ...

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