Industry jargon is a shortcut when you are communicating with your colleagues. But it's a sure-fire way to confuse people outside your industry. This is especially true when doing media interviews. The public may very well be interested in your topic, but if you use terms they don't ...
Bad press. Conspiracy theories. Gossip. Allegations. And it's about YOU. How do you respond? Tell your story in your own words. There are several ways to do this, and you'll need to decide how comfortable you are with each format before proceeding. You could:
Do a live TV ...
Your reputation is everything. When bad press puts it in jeopardy, there is no time to waste. You need to put your crisis communications plan into action. This may include: a written statement, a videotaped statement, social media posts, an interview with a journalist you trust, and a news ...
It's vital to stay on your messaging in media interviews and across social media platforms. But what happens if your messaging backfires and threatens to damage your reputation or your company's standing? You need to do some quick damage control. Reach out to industry thought leaders ...
Navigating social and traditional media is tricky. You have a story to tell, but it doesn't always go as planned. Sometimes your own actions result in bad press or a social media storm. Other times, events that are completely out of your control can change the way the public views you, ...
Staying on your messaging is the most important thing in any media interview. But have you considered that messaging isn't just the words you say and the way you say them? Whether you are doing a TV interview, a Zoom meeting or Facebook Live, visuals matter. The idea is to have your ...
We all know we can learn from our mistakes. When it comes to media interviews, media appearances and media relations; you really can learn a lot from other people's mistakes. A sample of big fails making news recently:
Defense Secretary Lloyd Austin and senior staffers failed to notify ...
Eat healthier. Exercise more. Sound like your New Year's resolutions? Add one more to your 2024 to do list: media training. Executives, small business owners, physicians, attorneys, authors, politicians or anyone with a public presence should make media training a priority. It doesn't ...
This time of year journalists are searching for good news stories to kind of balance all the negative news we are bombarded with each day. It doesn't have to be big news. It should put a smile on faces or tug at heartstrings, impact the community, be quirky, be memorable or maybe just ...
Media training doesn't have to be lengthy or expensive. It does need to fit your precise needs. If you have been trained previously maybe you need just a couple hours of on-camera practice or perhaps a virtual refresher session. If you are a first-timer, as many of our clients are, here ...
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