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Olympics in the Twitter age

By Suzanne Spurgeon  August 2, 2012

Is NBC in a no-win situation when it comes to "when" to broadcast events?  Do it in real time and the network alienates some prime time viewers who are trying to avoid results all day.  But in this day of instant news via social media, it seems wrong to save the "news" for prime time.  If you have a Facebook or Twitter account, it is next to impossible not to find out who took Gold, Silver and Bronze well before the competition is aired on television.  And aren't many of us streaming the video online anyway?  At LA City Hall,  the tech guys had to tell employees to stop streaming the games, because all the traffic was slowing down the works--for the real work being performed by our local government employees.  For me, there is something to be said for watching some events on a large television monitor.  So does size matter to you, or it is just speed when it comes to Olympic results?  Clearly the game has changed and so too must the network's thinking on delivery.   I'd like to see the events televised in real time and then replayed in prime time, although who knows if that is economically sound for any network.  

Perhaps NBC could save some big bucks, but keeping some of their big name talent in New York.  Did we really need Ryan Secrest's taped interviews during the opening ceremonies? It really ruined the flow and I blame the network, not Secrest for that.  NBC's Today Show seems to be overflowing with anchors in London.  It's a perk to be selected to go, but is it really adding much value for viewers?  I, for one, don't think it works.  

It's prime time and I am off to watch NBC's coverage on my TV, even though I know exactly what to expect.



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