Media Training Blog from Women Media Pros |

  Home      323-899-3883      pros@WomenMediaPros 

Media Training: A season for good news

  December 10, 2023

This time of year journalists are searching for good news stories to kind of balance all the negative news we are bombarded with each day.  It doesn't have to be big news.  It should put a smile on faces or tug at heartstrings, impact the community, be quirky, be memorable or maybe just silly.  In a TV newscast these stories are typically at the very end of the broadcast.  Often the ideas come from social media posts and videos.  

If your company does good deeds for people in need, why wouldn't the community want to hear about it?  You aren't pushing your products or services--just letting folks know you are more than a car dealership or furniture store.  You are part of the community.

It's not just local news outlets that want to share some good news.  ABC World News Tonight ended on a touching story tonight. Two young women have been selling hot chocolate out of their garage every December since they were two and four.  The money raised goes to buy toys for kids.  It's a family and community affair.

Good visuals are always a plus for your story whether it's on social media or TV.  Examples: a workplace holiday display that is the envy of local businesses, employees who moonlight as Santa and his elves at senior centers, a gathering of pets in holiday garb, or just about anything cute that kids do this time of year.  Even if your story doesn't go viral or get featured on TV, you are still spreading good news and if you draw a bit of attention to your business it's a bonus.

If you are interviewed as part of the story, remember a few basics of media training:

  • Focus your story to no more than three main points
  • Look at the person interviewing you and not directly at the camera (unless directed by the journalist to do so)
  • Speak with confidence at a medium tempo
  • If this is a charitable event, be sure to include a call to action (so the community can contribute to the cause)

Need a quick media training session to perfect your messaging? Book  a one hour virtual session with our founder, Suzanne Spurgeon.  


Leave a Comment:


Search Blog

Subscribe to Blog



Alex Rodriguez Always packaging Amazon slavery AMC Movie Theater AMC Theaters apologies Back to work Bad press BBC Bella Shaw Beyoncé country music Bilingual media training Bilingual news conferences Brand management Chipotle Chris Christie CNN Coca-Cola Coronavirus Corporate Communications COVID concerns Crisis Communications Cristiano Ronaldo Cryptocurrency Cub Scouts Debates DNC Donna Karen Dunkin Donuts Dwayne Johnson Emma Watson Flint FTX Garth Brooks Gayle King Harvey Weinstein Hawaii missile threat Help for Small Businesses Hooters Houston Astros Inclusivity Instagram eavesdropping internal communications Jeffrey Lord Joe Rogan John McCain John Stamos Justine Ruszczyk Kaley Cuoco Kanye West Kardashian Kevin Spacey Lara Spencer Law Enforcement Lawrence O'Donnell live streaming Louis C.K. marginalized Maui fires me too Media media relations Media Training Megan and Harry Messaging MGM Minneapolis police shooting Mooch Naomi Osaka News conferences Olympics Oprah interview PBS Fireworks Pokemon Go politicians President Biden Press conferences Prince George Public Relations Red Cross RNC Robert Kennedy Jr. Royal family Saatchi & Saatchi Scaramucci social media sound bites Storytelling Suzanne Spurgeon The French Open The Gap The Panama Papers Tide pod challenge TV interviews Twitter Twitter bullying United Airlines Vanity Fair cover Video Production Virtual media training White Castle Whoopi woke Women Media Pros Ye Yuri Gurriel
Providing  MEDIA TRAINING services in: Los Angeles, San Francisco, San Diego, Phoenix, Las Vegas, Denver, Dallas, Salt Lake City, Chicago, Milwaukee and cities worldwide
Call:  323-899-3883    Email: pros@WomenMediaPros 

Copyright © 2021 Women Media Pros