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Media Training: A season for good news

  December 10, 2023

This time of year journalists are searching for good news stories to kind of balance all the negative news we are bombarded with each day.  It doesn't have to be big news.  It should put a smile on faces or tug at heartstrings, impact the community, be quirky, be memorable or maybe just silly.  In a TV newscast these stories are typically at the very end of the broadcast.  Often the ideas come from social media posts and videos.  

If your company does good deeds for people in need, why wouldn't the community want to hear about it?  You aren't pushing your products or services--just letting folks know you are more than a car dealership or furniture store.  You are part of the community.

It's not just local news outlets that want to share some good news.  ABC World News Tonight ended on a touching story tonight. Two young women have been selling hot chocolate out of their garage every December since they were two and four.  The money raised goes to buy toys for kids.  It's a family and community affair.

Good visuals are always a plus for your story whether it's on social media or TV.  Examples: a workplace holiday display that is the envy of local businesses, employees who moonlight as Santa and his elves at senior centers, a gathering of pets in holiday garb, or just about anything cute that kids do this time of year.  Even if your story doesn't go viral or get featured on TV, you are still spreading good news and if you draw a bit of attention to your business it's a bonus.

If you are interviewed as part of the story, remember a few basics of media training:

  • Focus your story to no more than three main points
  • Look at the person interviewing you and not directly at the camera (unless directed by the journalist to do so)
  • Speak with confidence at a medium tempo
  • If this is a charitable event, be sure to include a call to action (so the community can contribute to the cause)

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