Media Training Blog from Women Media Pros |

  Home      323-899-3883 

Media Training: Summer Stories

  June 17, 2024

The official start of summer is still a few days off, but temperatures are already sky-high across much of the country.  As we sweat, journalists are reporting on brush fire dangers, air quality and every possible way to stay cool.  Do you have something to contribute to the discussion?  Some ties are obvious.  For example, if you are an ER doctor treating patients experiencing heat exhaustion, you would be a good interview.
But there are so many other stories to tell during a heat wave and throughout the summer.  Other desirable interviews:

  • Pool repair person--business is booming
  • Ice cream shop employee--a fun way to beat the heat
  • Mechanic--heat impact on vehicles
  • Outdoor worker--how do you keep cool?
  • Veterinarian--protecting pooch paws
  • Cosmetologist--summer skincare tips
  • Chef--avoiding the oven and prepping cool meals
  • Camp counselor--safe summer activities for kids

If you are in any of these professions, you might make for a good media interview.  First you'll need to get on the radar screen of local reporters.  Start by following them on social media.  If you have a summer story to tell, let them know.  Second, be flexible.  Often day-turn stories are put together in  a hurry.  Make yourself or an employee available at a time that works for the reporter.  

While these types of interviews shouldn't be considered a free ad, they get your name/business name out there.  A great way to grow a small business is to be seen by a larger audience; not just by those who find you via Google. 

Once you've been interviewed, let your social media followers know.  Remember to keep in touch with the reporter as you build your media contacts list.  It's common for reporters to turn to good interviewees more than once.  Your expertise may extend to other stories they work on in the future.

Of course, before any media interview you need to prepare.  A short media training session now will pay off each time a media opportunity knocks.


Leave a Comment:


Search Blog

Subscribe to Blog



Alex Rodriguez Always packaging Amazon slavery AMC Movie Theater AMC Theaters apologies Assassination attempt Back to work Bad press BBC Bella Shaw Beyoncé country music Bilingual media training Bilingual news conferences Brand management Cereal for dinner Chipotle Chris Christie CNN Coca-Cola Coronavirus Corporate Communications COVID concerns Crisis Communications Cristiano Ronaldo Cryptocurrency Cub Scouts Debates DNC Donna Karen Dunkin Donuts Dwayne Johnson Emma Watson Flint FTX Garth Brooks Gayle King Harvey Weinstein Hawaii missile threat Help for Small Businesses Hooters Houston Astros Inclusivity Instagram eavesdropping internal communications Jeffrey Lord Joe Rogan John McCain John Stamos Justine Ruszczyk Kaley Cuoco Kanye West Kardashian Kevin Spacey Kobe statue Lara Spencer Law Enforcement Lawrence O'Donnell live streaming Louis C.K. marginalized Maui fires me too Media media relations Media Training Megan and Harry Messaging MGM Minneapolis police shooting Mooch Naomi Osaka News conferences Olympics Oprah interview PBS Fireworks Pokemon Go politicians President Biden Press conferences Prince George Princess Kate Public Relations Red Cross Reputation management RNC Robert Kennedy Jr. Royal Family Saatchi & Saatchi Scaramucci social media sound bites Storytelling Suzanne Spurgeon The French Open The Gap The Panama Papers Tide pod challenge TV interviews Twitter Twitter bullying United Airlines Vanity Fair cover Video Production Virtual media training Wendy’s surge pricing White Castle Whoopi woke Women Media Pros Ye Yuri Gurriel
Providing  MEDIA TRAINING services in: Los Angeles, San Francisco, San Diego, Phoenix, Las Vegas, Denver, Dallas, Salt Lake City, Chicago, Milwaukee and cities worldwide
Call:  323-899-3883    Email: pros@WomenMediaPros 

Copyright © 2021 Women Media Pros