The official start of summer is still a few days off, but temperatures are already sky-high across much of the country.  As we sweat, journalists are reporting on brush fire dangers, air quality and every possible way to stay cool.  Do you have something to contribute to the discussion?  Some ties are obvious.  For example, if you are an ER doctor treating patients experiencing heat exhaustion, you would be a good interview.
But there are so many other stories to tell during a heat wave and throughout the summer.  Other desirable interviews:

• Pool repair person--business is booming
• Ice cream shop employee--a fun way to beat the heat
• Mechanic--heat impact on vehicles
• Outdoor worker--how do you keep cool?
• Veterinarian--protecting pooch paws
• Cosmetologist--summer skincare tips
• Chef--avoiding the oven and prepping cool meals
• Camp counselor--safe summer activities for kids

If you are in any of these professions, you might make for a good media interview.  First you'll need to get on the radar screen of local reporters.  Start by following them on social media.  If you have a summer story to tell, let them know.  Second, be flexible.  Often day-turn stories are put together in  a hurry.  Make yourself or an employee available at a time that works for the reporter.  

While these types of interviews shouldn't be considered a free ad, they get your name/business name out there.  A great way to grow a small business is to be seen by a larger audience; not just by those who find you via Google. 

Once you've been interviewed, let your social media followers know.  Remember to keep in touch with the reporter as you build your media contacts list.  It's common for reporters to turn to good interviewees more than once.  Your expertise may extend to other stories they work on in the future.

Of course, before any media interview you need to prepare.  A short media training session now will pay off each time a media opportunity knocks.  

www.WomenMediaPros.com