Media Training Blog from Women Media Pros |

  Home      323-899-3883      pros@WomenMediaPros 

Media Training: It’s the little things

  June 3, 2024

Don't sweat the small stuff.  We've all heard the saying, and it's not bad advice to live by.  However, there are exceptions to the rule.  If you plan to do TV interviews, even the smallest things matter.  For example:

  • You have good talking points, but you speak too rapidly when interviewed.  People watching you on TV or on their mobile device are often multitasking and if you speak too fast, they are likely to miss a lot of what you say.
  • You fidget.  That's not great any time, but it is especially noticeable on camera.
  • When you stand you either slouch or sway.  If you are doing a standing interview avoid both.  It's distracting from your messaging.
  • Sitting can also be a problem on TV.  If you sit way back in your chair it can denote a lack of interest.  Instead sit forward a bit to appear engaged.  And if that chair has casters on it, don't swing.  
  • Unnecessary fillers in speech such as "um" or "you know" pop into TV interviews.  It could be you use these often in your everyday speech and the habit continues on TV.  Many of our clients have no idea how often they um or you know.  When we interview them on camera and point this out, they see and hear for themselves and start to break the habit.
  • Do you have a tendency to ramble, especially when you're nervous?  For interviews you need to learn to speak in sound bites (short and precise responses).  Once you have completed your thought, stop talking even if there is dead air.  The reporter or anchor needs to jump in there with another question.  The rambling part of your answer is never the good stuff you intend to convey to an audience.
  • You love to wear flashy, chunky jewelry.  That's fine but not on TV unless you want people to focus on that instead of your messaging.
  • Your favorite tie has lots of fine lines.  Choose another one when you do a TV interview.  Fine lines can appear wavy on camera.
  • Make sure your mobile phone is on silent mode.  There's nothing more distracting or embarrassing than a ring mid-interview.  This is especially true if the interview topic is a serious one.

All of these things may sound trivial.  But anything that draws attention from your intended messaging should be avoided.  You may see other TV interviewees or even journalists breaking these guidelines.  But this is your shot to make a first impression on an audience of potential new clients or customers, so make it count.  

There's a lot to think about before and during a TV interview.  We suggest having a checklist of do's and don'ts so you don't stress yourself out when opportunity knocks.


Leave a Comment:


Search Blog

Subscribe to Blog



Alex Rodriguez Always packaging Amazon slavery AMC Movie Theater AMC Theaters apologies Back to work Bad press BBC Bella Shaw Beyoncé country music Bilingual media training Bilingual news conferences Brand management Cereal for dinner Chipotle Chris Christie CNN Coca-Cola Coronavirus Corporate Communications COVID concerns Crisis Communications Cristiano Ronaldo Cryptocurrency Cub Scouts Debates DNC Donna Karen Dunkin Donuts Dwayne Johnson Emma Watson Flint FTX Garth Brooks Gayle King Harvey Weinstein Hawaii missile threat Help for Small Businesses Hooters Houston Astros Inclusivity Instagram eavesdropping internal communications Jeffrey Lord Joe Rogan John McCain John Stamos Justine Ruszczyk Kaley Cuoco Kanye West Kardashian Kevin Spacey Kobe statue Lara Spencer Law Enforcement Lawrence O'Donnell live streaming Louis C.K. marginalized Maui fires me too Media media relations Media Training Megan and Harry Messaging MGM Minneapolis police shooting Mooch Naomi Osaka News conferences Olympics Oprah interview PBS Fireworks Pokemon Go politicians President Biden Press conferences Prince George Princess Kate Public Relations Red Cross Reputation management RNC Robert Kennedy Jr. Royal Family Saatchi & Saatchi Scaramucci social media sound bites Storytelling Suzanne Spurgeon The French Open The Gap The Panama Papers Tide pod challenge TV interviews Twitter Twitter bullying United Airlines Vanity Fair cover Video Production Virtual media training Wendy’s surge pricing White Castle Whoopi woke Women Media Pros Ye Yuri Gurriel
Providing  MEDIA TRAINING services in: Los Angeles, San Francisco, San Diego, Phoenix, Las Vegas, Denver, Dallas, Salt Lake City, Chicago, Milwaukee and cities worldwide
Call:  323-899-3883    Email: pros@WomenMediaPros 

Copyright © 2021 Women Media Pros