Media Training Blog from Women Media Pros | womenmediapros.com

  Home      323-899-3883      pros@WomenMediaPros.com 

Media Training: bridging to your message

By Suzanne Spurgeon  February 3, 2016

A media interview is a great way to get your messaging out to a wide audience.  But that will only happen if you take some control of the interview and stay on message.  It is easy to get knocked off message when a reporter asks questions you do not really want to answer.  You need to learn how to bridge from whatever question is asked back to your messaging in your response.  It takes practice to get good at this and that's why media training is important for so many people.  It's not just for politicians.  

It is not about being evasive, although politicians can certainly come off as such.   It is about making sure at least some of your messaging makes its way into the conversation.  If you do an interview and realize you did not get one single chance to say something you wanted to say,  you've wasted your time.  

Live TV interviews can be particularly intimidating if you do not have experience in front of the camera.  Lots of thoughts are racing through your mind.  Where do I look?  Am I speaking too rapidly? Will I embarrass myself and my company? And of course, will I remember my messaging?  All this can result in a case of nerves that may derail your interview.  Just as you prepare for important presentations in the board room, you need to prepare for media interviews. 

It's understandable that busy executives don't always see the need for media training.  Some come into our media training sessions almost kicking and screaming.  I am pleased to say the vast majority leave with a better understanding of media relations, more confidence for doing interviews, and useful tips and tools to help them stay on message--in the media and in the board room. 

#mediatraining

www.WomenMediaPros.com

 

Share

Leave a Comment:

 

Search Blog


Subscribe to Blog



Categories


Tags

Alex Rodriguez Always packaging Amazon slavery AMC Movie Theater AMC Theaters apologies Assassination attempt Back to work Bad press BBC Bella Shaw Beyoncé country music Bilingual media training Bilingual news conferences Brand management Cereal for dinner Chipotle Chris Christie CNN Coca-Cola Coronavirus Corporate Communications COVID concerns Crisis Communications Cristiano Ronaldo Cryptocurrency Cub Scouts Debates Delta Airlines DNC Donna Karen Dunkin Donuts Dwayne Johnson Emma Watson Flint FTX Garth Brooks Gayle King Harvey Weinstein Hawaii missile threat Help for Small Businesses Hooters Houston Astros Inclusivity Instagram eavesdropping internal communications Jeffrey Lord Joe Rogan John McCain John Stamos Justine Ruszczyk Kaley Cuoco Kanye West Kardashian Kevin Spacey Kobe statue Lara Spencer Law Enforcement Lawrence O'Donnell live streaming Louis C.K. marginalized Maui fires me too Media media relations Media Training Megan and Harry Messaging MGM Minneapolis police shooting Mooch Naomi Osaka News conferences Olympics Oprah interview PBS Fireworks Pokemon Go politicians President Biden Press conferences Prince George Princess Kate Public Relations Red Cross Reputation management RNC Robert Kennedy Jr. Royal Family Saatchi & Saatchi Scaramucci Secret Service Director social media sound bites Storytelling Suzanne Spurgeon The French Open The Gap The Panama Papers Tide pod challenge TV interviews Twitter Twitter bullying United Airlines Vanity Fair cover Video Production Virtual media training Wendy’s surge pricing White Castle Whoopi woke Women Media Pros Ye Yuri Gurriel
Providing  MEDIA TRAINING services in: Los Angeles, San Francisco, San Diego, Phoenix, Las Vegas, Denver, Dallas, Salt Lake City, Chicago, Milwaukee and cities worldwide
Call:  323-899-3883    Email: pros@WomenMediaPros 


Copyright © 2021 Women Media Pros