Media Training Blog from Women Media Pros | womenmediapros.com

  Home      323-899-3883      pros@WomenMediaPros 

Media Training: A Holiday Wish

  December 4, 2022

If a TV interview is on your holiday wish list, ask yourself some questions.

  • Do I have something to say that the audience will be interested in?  An interview is not a free ad for your business, but it can be used to your advantage.  That is as long as you provide real value in the interview
  • Is the timing right?  Or would I be better off waiting until I develop some media skills?  You don't want to make a bad first impression by not being prepared.  If you stumble all over the place it's unlikely a producer will book you a second time.
  • Do I know how to express myself in a clear and concise way?  If you've heard about "sound bites" but haven't learned to respond to questions that way--practice.
  • What is my messaging?  This is the most important part of any media interview.  That's why you need to first develop talking points and then learn techniques to stay on that messaging. An aggressive reporter can throw you a curve ball and you need to know how to bridge back to your message.
  • Am I sure I know where to look during a TV interview?  It depends.  Sometimes you do look straight into the camera; often you are looking at the interviewer.  A sure way not to connect with the audience is to look in the wrong direction.
  • Do I need to wear something flashy to grab attention? Or will that actually distract from my messaging?  No matter what you choose, it's important to be comfortable.  I am not talking sweatpants-comfortable; something you feel confident wearing that won't clash with your messaging.
  • Is my voice OK?  Check your tempo and tone of voice.  It's common for new interviewees to speak faster than they normally do.  It's just something to watch.  Your tone of voice can convey your enthusiasm.  Sounds important.

News producers and editors are always looking for fresh content.  This is never more true than during the holidays.  Believe me, they are tired of doing the same, old stories season after season.  If you have a unique story, product or service that their viewers, listeners or readers can relate to, this time of year is a good time to pitch it.  If it's a "feel good" story so much the better.

Just be sure you are media-ready when the media is interested in you.  It's not easy finding time to learn a new skill set, but think about the potential rewards.  Put it on your holiday to-do list.  Or, make it a New Year's resolution.   In the meantime, scroll down our home page to sign up for free media tips.

Share

Leave a Comment

Notify me of new Comments via email.
Notify me of new Posts via email.
Submit
 

Search Blog


Subscribe to Blog

Submit


Categories


Tags

Alex Rodriguez Always packaging Amazon slavery AMC Movie Theater AMC Theaters apologies Back to work BBC Bella Shaw Chipotle Chris Christie CNN Coca-Cola Coronavirus Corporate Communications COVID concerns Crisis Communications Cristiano Ronaldo Cryptocurrency Cub Scouts Debates DNC Donna Karen Dunkin Donuts Emma Watson Flint FTX Garth Brooks Gayle King Harvey Weinstein Hawaii missile threat Help for Small Businesses Hooters Houston Astros Inclusivity Instagram eavesdropping internal communications Jeffrey Lord Joe Rogan John McCain John Stamos Justine Ruszczyk Kaley Cuoco Kanye West Kardashian Kevin Spacey Lara Spencer Law Enforcement Lawrence O'Donnell live streaming Louis C.K. marginalized me too Media media relations Media Training Megan and Harry Messaging MGM Minneapolis police shooting Mooch Naomi Osaka Olympics Oprah interview PBS Fireworks Pokemon Go politicians President Biden Prince George Public Relations Red Cross RNC Robert Kennedy Jr. Royal family Saatchi & Saatchi Scaramucci social media sound bites Storytelling Suzanne Spurgeon The French Open The Gap The Panama Papers Tide pod challenge Twitter Twitter bullying United Airlines Vanity Fair cover Video Production White Castle Whoopi woke Women Media Pros Ye Yuri Gurriel
Providing  MEDIA TRAINING services in: Los Angeles, San Francisco, San Diego, Phoenix, Las Vegas, Denver, Dallas, Salt Lake City, Chicago, Milwaukee and cities worldwide
Call:  323-899-3883    Email: pros@WomenMediaPros 


Copyright © 2021 Women Media Pros