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Media Mishaps: It's LIVE

By Suzanne Spurgeon  June 19, 2019

If you've ever done a live TV interview, you know things can go wrong.  Perhaps your earpiece isn't working and you can't hear the questions.  Or, the wrong video rolls during your segment.  Nothing unusual about these mishaps.  But now, thanks to technology there are brand new things to worry about when you are "live."

In a recent live BBC interview of an MP, his Siri spoke up.  Interviewees should always silence their phones during live and taped interviews.  And, if you are worried about that big mouth Siri, keep your phone out of earshot.

Facebook Live is a great way to connect directly to your target audience.  But beware.  A Pakistani politician's live-streamed news conference wasn't meant to be funny.  A volunteer activated the cat filter by accident.  A politician with cat ears and whiskers.  Who wouldn't laugh?  Still his real messaging was lost.

Anotherlive interview that way off messagecouldn't be blamed on technology.  Turns out someone didn't do research prior to the interview.  The result: the guest had no idea what the hosts were talking about.  

When any of my clients express concern about doing live interviews, I remind them there is a big benefit in live vs taped interviews. You won't be edited down to a short sound bite.  If you make a mistake, don't let that derail the rest of the interview.  Move past it.  If technology gets in your way, try to laugh it off or at least don't show your anger during the interview.


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