Media Training Blog from Women Media Pros | womenmediapros.com
  Home      323-899-3883      pros@WomenMediaPros 

Lane Bryant: Good PR

By Suzanne Spurgeon  April 28, 2010

You can't buy publicity like this.  Lane Bryant accused FOX and ABC of refusing to air its lingerie commercial featuring full-busted women wearing lacy bras.  Unless you never watch TV, you have seen countless Victoria's Secret commercials featuring smaller-sized models wearing racy lingerie.  Were the networks using a double standard when they refused the Lane Bryant ad?  There has been a lot of debate about this weighty issue.  Some say, these ads don't belong in the "family hour".  FOX backed down after LB execs claimed the VS ads aired during the 8pm timeslot.  Over at  ABC, executives apparently feel no lingerie ads should run during their family program, "Dancing With the Stars".  As a fan of the show, I can report the woman appearing on the show wear less than the woman in the commercials. And there's plenty of sexy talk. 

Whether you see the hypocrisy or not, one thing is clear.  Lane Bryant came off a winner.  The commercial got plenty of free coverage in news stories on-line and in traditional media too.  Congrats to the PR rep who capitalized on this. 

Share

Leave a Comment

 

Search Blog


Subscribe to Blog

Submit


Categories


Tags

Alex Rodriguez Always packaging Amazon slavery AMC Movie Theater AMC Theaters apologies BBC Bella Shaw Chipotle Chris Christie CNN Coca-Cola Crisis Communications Cub Scouts Debates DNC Donna Karen Dunkin Donuts Emma Watson Flint Garth Brooks Gayle King Harvey Weinstein Hawaii missile threat Help for Small Businesses Hooters Houston Astros Instagram eavesdropping Jeffrey Lord John McCain John Stamos Justine Ruszczyk Kaley Cuoco Kardashian Kevin Spacey Lara Spencer Lawrence O'Donnell live streaming Louis C.K. me too Media Media Training MGM Minneapolis police shooting Mooch Olympics PBS Fireworks Pokemon Go politicians Prince George Public Relations Red Cross RNC Saatchi & Saatchi Scaramucci Story Telling Suzanne Spurgeon The Gap The Panama Papers Tide pod challenge Twitter United Airlines Vanity Fair cover Video Production White Castle Women Media Pros Yuri Gurriel
Providing  MEDIA TRAINING services in: Los Angeles, San Francisco, San Diego, Phoenix, Las Vegas, Denver, Dallas, Salt Lake City, Chicago, Milwaukee and cities worldwide
Call:  323-899-3883    Email: pros@WomenMediaPros 

Copyright © 2019 Women Media Pros