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Lane Bryant: Good PR

By Suzanne Spurgeon  April 28, 2010

You can't buy publicity like this.  Lane Bryant accused FOX and ABC of refusing to air its lingerie commercial featuring full-busted women wearing lacy bras.  Unless you never watch TV, you have seen countless Victoria's Secret commercials featuring smaller-sized models wearing racy lingerie.  Were the networks using a double standard when they refused the Lane Bryant ad?  There has been a lot of debate about this weighty issue.  Some say, these ads don't belong in the "family hour".  FOX backed down after LB execs claimed the VS ads aired during the 8pm timeslot.  Over at  ABC, executives apparently feel no lingerie ads should run during their family program, "Dancing With the Stars".  As a fan of the show, I can report the woman appearing on the show wear less than the woman in the commercials. And there's plenty of sexy talk. 

Whether you see the hypocrisy or not, one thing is clear.  Lane Bryant came off a winner.  The commercial got plenty of free coverage in news stories on-line and in traditional media too.  Congrats to the PR rep who capitalized on this. 


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