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Media tips: Dressing for Success

By Suzanne Spurgeon  May 13, 2010

As  a media consultant, I offer my clients tips on how to dress for TV appearances.  All white clothing for a TV interview is not good as a rule of thumb.  Fine lines are also out; they often appear "wavy" on camera.  There are many other do's and don'ts.  Too bad Japanese Prime Minister Yukio Hatoyama wasn't clued in before he appeared in public (cameras rolling) in a terribly dated, multi-colored (ugly) shirt.  Not a crime, but critics pounced on it and the PM's poll numbers even fell.  He's accused of being out of touch with voters. 

Remember when our President was ridiculed for wearing high-wasted jeans as he threw out the first pitch at the All-star game?  Both these world leaders have more to worry about than being fashion-forward.  When you are the one in the spotlight, be sure not to let your appearance distract from your message.  If that means getting advice from a media consultant or an image consultant; consider it money well spent.   

If you have a nice blue blouse (or shirt) in your closet, you won't go wrong wearing it during your next TV interview. 

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