Media Training and Crisis Communication Women Media Pros

Media Training and Crisis Communication Women Media Pros
Media Training and Crisis Communication

Home Services Media Training About Contact Blog

 Women media Pros' Blog

A lesson in Crisis Communication: Michael Jackson's doctor speaks!

By Suzanne Spurgeon  July 12, 2009

Michael Jackson's personal physician, Dr. Conrad Murray, has been avoiding the media for weeks.  At last he is speaking and he is in total control.  Instead of granting an interview to Diane or Barbara or Katie, he has recorded a video statement and posted it on YouTube.  He is careful not to even mention Michael Jackson.  Instead he uses his one minute video to thank his supporters and at the same time begins to paint himself as a victim.  Dr. Murray says he is "afraid" to return phone calls or emails.  He is soft spoken and praises God.  To be sure, Dr. Murray has some tough days ahead that may include criminal charges.  And no lawyer would advise him to speak to the media at a time like this.  By turning to YouTube, he is taking his message directly to the people and shielding himself from the tough questions.  And of course, his video will be picked up traditional media and by day's end, millions will see it.  Murray has a long way to go to restore his reputation, but this is a good first step in a crisis communication plan.  

The lesson for others facing a communication crisis is this; there are many ways to get your message out.  For some, traditional media is the right approach.  New media is a better option for others.  The key is to get the message right.  

Share

Leave a Comment

 

Search Blog


Subscribe to Blog

Submit


Categories


Tags

Alex Rodriguez Amazon slavery AMC Movie Theater AMC Theaters apologies BBC Bella Shaw Chipotle Chris Christie CNN Coca-Cola Crisis Communications Cub Scouts Debates DNC Donna Karen Dunkin Donuts Emma Watson Flint Garth Brooks Gayle King Harvey Weinstein Hawaii missile threat Help for Small Businesses Hooters Instagram eavesdropping Jeffrey Lord John McCain John Stamos Justine Ruszczyk Kaley Cuoco Kardashian Kevin Spacey live streaming Louis C.K. me too Media Media Training MGM Minneapolis police shooting Mooch Olympics PBS Fireworks Pokemon Go politicians Public Relations Red Cross RNC Saatchi & Saatchi Scaramucci The Gap The Panama Papers Tide pod challenge Twitter United Airlines Vanity Fair cover Video Production White Castle Yuri Gurriel
Providing services in: Los Angeles, San Francisco, San Diego, Phoenix, Las Vegas, Denver, Dallas, Salt Lake City, Chicago, Milwaukee and cities worldwide
Copyright © 2018 Women Media Pros

 

Powered by Full Partner