Media Training and Crisis Communication Women Media Pros

Media Training and Crisis Communication Women Media Pros
Media Training and Crisis Communication

Home Services Media Training About Contact Blog

 Women media Pros' Blog

Cool it: Why media training is so important

By Suzanne Spurgeon  August 19, 2009

Having a meltdown on camera is never cool.  It makes great TV for viewers, but it destroys your message.  A business woman (or man) who loses her cool during a broadcast appearance will regret it.  It may feel good to snap at a reporter who asks an annoying question, but at what cost?  Just look to political figures as examples.  Hillary Clinton gave a snarky response when a reporter in the Congo asked what President Clinton thought about an issue.  And, that become the story. Her true message was lost.  I don't blame the Secretary of State for being annoyed by the question.  But a better approach would have been just to answer the question with something like, "As Secretary of State, I think...".  Totally ignoring the "Bill" issue would, I believe, have worked.  Or maybe just a quip at the end of her response, such as,  "If President Clinton visits, perhaps you may ask him that directly".

Another example of lost messages comes from the many town hall meetings on health care reform.  Some politicians are totally blowing it.  I just watched a clip of the back and forth between constituents and Rep. Barney Frank.  He seemed to  stay on message and tried to explain why discord was not helping.  Where he went off track; telling a woman that talking to her was like trying to have a conversation with a table.  OK, that's kind of funny.  But,  is that really advancing the discussion on health care?

If you are new to media exposure, you see why it is so important to be media trained before going on camera to face reporters.  Even pros, can be thrown off message.  Don't let that happen to you.  Media exposure offers a tremendous opportunity to grow your business and reputation.  A good media coach will guide you through it. 

For info on our media training services:

http://www.womenmediapros.com/Public/Services/MediaInterviewTraining/index.cfm
 

 

Share

Leave a Comment

 

Search Blog


Subscribe to Blog

Submit


Categories


Tags

Alex Rodriguez Amazon slavery AMC Movie Theater AMC Theaters apologies BBC Bella Shaw Chipotle Chris Christie CNN Coca-Cola Crisis Communications Cub Scouts Debates DNC Donna Karen Dunkin Donuts Emma Watson Flint Garth Brooks Gayle King Harvey Weinstein Hawaii missile threat Help for Small Businesses Hooters Instagram eavesdropping Jeffrey Lord John McCain John Stamos Justine Ruszczyk Kaley Cuoco Kardashian Kevin Spacey live streaming Louis C.K. me too Media Media Training MGM Minneapolis police shooting Mooch Olympics PBS Fireworks Pokemon Go politicians Public Relations Red Cross RNC Saatchi & Saatchi Scaramucci The Gap The Panama Papers Tide pod challenge Twitter United Airlines Vanity Fair cover Video Production White Castle Yuri Gurriel
Providing services in: Los Angeles, San Francisco, San Diego, Phoenix, Las Vegas, Denver, Dallas, Salt Lake City, Chicago, Milwaukee and cities worldwide
Copyright © 2018 Women Media Pros

 

Powered by Full Partner