Media Training and Crisis Communication Women Media Pros

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American Airlines Communication Crisis

By Suzanne Spurgeon  September 19, 2012

Talk about bad press.  A senior travel reporter for the Wall Street Journal this week advised readers not to fly on American Airlines--because it is "too unreliable."  He's talking about the major delays and cancellations that has been plaguing the airline amid a labor dispute with its pilots.  Obviously the WSJ is a trusted source for business men and women--the very ones who would be impacted the most by major delays and flight cancellations.  If this report by the NBC affiliate in Dallas is any indication, the airline needs to come up with much better answers for the flying public.  And, a written response isn't good enough. A key executive with strong communication skills should be doing interviews or at least put up a verbal statement on the website.

http://www.nbcdfw.com/news/business/Cancellations-Surge-at-American-Airlines-170126706.html 

I see nothing in AA's statement or on its website that would assure me enough to book a flight.  They need to get creative fast.  

Categories:   Crisis Communications
Tags:   Crisis Communications

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