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MEDIA TRAINING

Group Media Training-for executives and other professionals

1 and 2 day workshops are customized to your specific media needs. Choose topics from the list below. If your specific need is not addressed here, please ask us about it during your free phone consultation.

  • Developing Media Messages & Staying on Message (Bridging)
  • Avoiding Media Traps
  • Interview Styles (ambush, softball, walk & talk, 2-shot, remote)
  • Speaking in Sound Bites for Broadcast Interviews
  • Media Jargon
  • Relaxation Techniques
  • Aesthetics of TV (tips on clothing, makeup, hair, and jewelry)
  • Camera Presence (eye contact, body language, posture, gesturing, facial expressions and other non-verbal cues)
  • On-Camera Interviews
  • Playback of interviews with expert critique and correction techniques
  • Do and Don’ts of News Conferences
  • Social Media Best Practices
  • Knowing your Media Rights (retractions and more)
  • A course workbook is included
  • Your videotaped interviews will be provided to you following your media training

If your group is large, we suggest you add a second day so that every executive has an opportunity to take part in the on-camera mock interviews and receives our expert critique of his/her interviews. A second day may also focus on advanced Crisis Communications.

323-656-1536

Private Media Training-for executives and other professionals

For the busy CEO, celebrity or any VIP who prefers to work solo with a senior media trainer. We can focus on Crisis Communications or on any of the topics above for your private media interview training session. Sessions are confidential and only you will decide who sees your on-camera practice.

Private media training includes follow-up by phone, email, Skype or FaceTime— up to 30 minutes. Take advantage of this service during the three months following your
on-site media training.

Our services are available across the United States and internationally.

WHEN YOU SIGN UP FOR MEDIA TRAINING BY WOMEN MEDIA PROS you learn to stay on message

Here is what satisfied clients say about our media training:

"Attending taught me how to appear more relaxed in front of the camera and craft my message in sound bites. I have already seen a huge difference in recently taped interviews.”

–Diana Jennings, Founder, "Brand You Image"

“I always avoided the media because I felt that I looked awkward in front of a camera and didn't like how my voice sounded. Suzanne Spurgeon's media training services, which blended humor, rigorous honesty, and her vast knowledge of the most effective ways to present to the media, helped me solve these problems. Now I look forward to on camera interviews, instead of dreading them.”

–Robert Jonez, Realtor & Author “Asphalt Boogie”

Other Media Training Services for Executives:

Introductory Media Relations and Media Interview Training

A fast-paced, two-hour session with Suzanne Spurgeon—available at our Beverly Hills office or at your Los Angeles office. You will learn the basics of media relations and media messaging. This is ideal for small business owners. Does not include the services of a professional TV crew, but your session will still include a mock interview—shot by Suzanne using an iPad. Basic—but effective for those just getting started with the media.

For individuals outside of the Los Angeles area who are looking for an introduction to media relations and media interviews, call us to schedule a Skype or FaceTime session. Available in one hour increments.

Branding and Messaging—In the Boardroom and in the Media

Suzanne Spurgeon teams up with Certified Image Consultant and CEO of Corporate Icon, Patsy Cisneros, to present this day-long workshop for executives.

Executives will learn to be more effective communicators in the boardroom and in media interviews. You’d be surprised how many of the skills you need to improve media relations and ace media interviews, are the same skills that can help you better connect with your business colleagues, bosses and other stakeholders.

  • Learn to speak in “sound bites,” not just for TV interviews, but for corporate presentations.
  • Learn to stay on message—both for media interviews and when addressing your business colleagues. It is all about promoting and protecting your brand, no matter who you are addressing.
  • Business & Social Etiquette (Meetings, Social Functions, Networking Skills)
  • Business Wardrobe (Packaging Yourself for Advancement, Business Casual Levels and More; and Dressing for TV interviews)
  • Body Positioning (Territory Establishment, Touching: Facts & Myths; and Camera Presence)
  • Communication Style (Introductions, Multi-Cultural “Small Talk,” Difficult People/Situations, Male-Female Communication)
  • Advanced Business Presentation Skills (PowerPoint/Keynote and Visuals)
  • Role playing with on-camera practice and critique

Media Training Workshop

Sign up to get the answers to our Media Quiz

  • What factors should you consider before scheduling your news conference?
  • After you’ve taped a TV interview, you decide you want some of it "off the record.” Is that do-able?
  • What is the worst thing to say to a reporter?
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