Media Training and Crisis Communication Women Media Pros

Media Training and Crisis Communication Women Media Pros
Media Training and Crisis Communication

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Preparing for Media Interviews

June 27, 2019
Think only newbies need to practice for media interviews? Wrong. Even high-profile people who've done countless interviews can go off-message if they don't prepare. Check out these examples: John Stamos thought he was being interviewed about an art show. ET's Nancy ...

Media Mishaps: It's LIVE

June 19, 2019
If you've ever done a live TV interview, you know things can go wrong. Perhaps your earpiece isn't working and you can't hear the questions. Or, the wrong video rolls during your segment. Nothing unusual about these mishaps. But now, thanks to technology there are brand new ...

Crisis Communications: oops moments making news

January 26, 2018
Your company makes a major mistake and the story is going viral. Do you 1)issue a straightforward apology 2)respond with humor 3)blame others 4)avoid the media and hope it blows over ??? There is no one size solution to a communication crisis. Take a look at some recent examples of major ...

Media Training Tips for Small Business Owners

November 16, 2017
Do you know how to take full advantage of media opportunities that come your way? When a reporter calls, you need to stay on your message and use the interview to your advantage. Staying on message is easier said than done. Have at least three strong talking points teed up for any media ...

Damage Control Stat!

November 10, 2017
We all make mistakes. The real test of your mettle is how you respond afterward. Do you admit your error and offer a heartfelt apology? Do you play the blame game; accusing your accusers? Do you avoid the media at all costs? Do you roll out a multi-step crisis communication plan? Louis ...

Crisis Communication: Don't Blow Your Apology

October 30, 2017
The last thing you want to do when you're in the midst of a communication crisis is to issue a poorly expressed apology. There is no better example of this than Kevin Spacey's attempt at apologizing to an actor he allegedly sexually assaulted many years ago. Not only did he try to lay ...

Don't Get Upstaged by a Dog and other Distractions

October 23, 2017
There's a lot to remember when you're interviewed on TV. The most important thing, of course, is your messaging. You've crafted it, practiced and you are ready. So don't let anything distract from your message. No one is immune from a distraction. Take French President ...

Crisis Communication: One Size Doesn't Fit All

October 19, 2017
If you expect brand loyalty you need to treat your customers/clients with respect. A southern California restaurant is learning that the hard way. It wasn't until they were caught that they disclosed their tasty fried chicken was actually fast food chicken they simply reheated. Sure the ...

Common Decency and Media

August 10, 2017
What ever happened to common decency—on social media, traditional media and in real life? CNN has parted ways with political commentator Jeffrey Lord. Management had no choice after Lord tweeted, “Sieg Heil”—aimed at a liberal activist. Lord is old enough to know just how offensive that is. He ...

Media Training: The Mooch Could Have Used Some

August 1, 2017
Anthony Scaramucci lasted just 10 days as White House Communications Director. The Mooch appeared at ease interacting with journalists on camera. Perhaps just the person the President needed to communicate his messaging to the media and stop the leaks. He seemed ready to engage with the ...

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