Media Training and Crisis Communication Women Media Pros

Media Training and Crisis Communication Women Media Pros
Media Training and Crisis Communication

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This is our take on current affairs and how executives, politicians, celebrities and others faired in media interviews.  Did they get caught by a “gotcha” question?  Or did they push back and stay on their message?  There is a lot to be learned by examining how others respond to media questions or tackle a problem in the media spotlight.  We hope you will follow us and share your opinions with us.

Crisis Communications: oops moments making news

January 26, 2018
Your company makes a major mistake and the story is going viral. Do you 1)issue a straightforward apology 2)respond with humor 3)blame others 4)avoid the media and hope it blows over ??? There is no one size solution to a communication crisis. Take a look at some recent examples of major ...

Media Training Tips for Small Business Owners

November 16, 2017
Do you know how to take full advantage of media opportunities that come your way? When a reporter calls, you need to stay on your message and use the interview to your advantage. Staying on message is easier said than done. Have at least three strong talking points teed up for any media ...

Damage Control Stat!

November 10, 2017
We all make mistakes. The real test of your mettle is how you respond afterward. Do you admit your error and offer a heartfelt apology? Do you play the blame game; accusing your accusers? Do you avoid the media at all costs? Do you roll out a multi-step crisis communication plan? Louis ...

Crisis Communication: Don't Blow Your Apology

October 30, 2017
The last thing you want to do when you're in the midst of a communication crisis is to issue a poorly expressed apology. There is no better example of this than Kevin Spacey's attempt at apologizing to an actor he allegedly sexually assaulted many years ago. Not only did he try to lay ...

Don't Get Upstaged by a Dog and other Distractions

October 23, 2017
There's a lot to remember when you're interviewed on TV. The most important thing, of course, is your messaging. You've crafted it, practiced and you are ready. So don't let anything distract from your message. No one is immune from a distraction. Take French President ...

Crisis Communication: One Size Doesn't Fit All

October 19, 2017
If you expect brand loyalty you need to treat your customers/clients with respect. A southern California restaurant is learning that the hard way. It wasn't until they were caught that they disclosed their tasty fried chicken was actually fast food chicken they simply reheated. Sure the ...

Common Decency and Media

August 10, 2017
What ever happened to common decency—on social media, traditional media and in real life? CNN has parted ways with political commentator Jeffrey Lord. Management had no choice after Lord tweeted, “Sieg Heil”—aimed at a liberal activist. Lord is old enough to know just how offensive that is. He ...

Media Training: The Mooch Could Have Used Some

August 1, 2017
Anthony Scaramucci lasted just 10 days as White House Communications Director. The Mooch appeared at ease interacting with journalists on camera. Perhaps just the person the President needed to communicate his messaging to the media and stop the leaks. He seemed ready to engage with the ...

Crisis Communication: From Beach-gate to the Unfriendly Skies

July 11, 2017
No business or high-profile individual is immune from a communication crisis. The key to containing it, is a rapid response but one that doesn't come off as knee-jerk. Companies that have a crisis plan in place and hold annual drills are better prepared to deal with the real thing. While ...

Ace your next TV interview

August 23, 2016
Tips from a media trainer/broadcast journalist for successful TV interviews Why should you learn to speak in sound bites (short, pithy responses) ? So you don’t get cut off in mid-response during live interviews So you get more of your messaging in. It is much better to ...

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